FASHION DRIVE

Reports are showing Pacific Rim and Southern Asia markets are showing increasing interest in niche brands.   Pre-worn ensembles are also on the uptrend.                                                In recent years, Social Media has become the most effective channel for brands to inspire consumers to purchase, followed by Brand Websites, and recommendations by word-of-mouth.                                                                                                                                      Studies show that South Korean are the most likely influenced by Social Media and online reviews.